What’s a LinkedIn Affiliate Page? LinkedIn Affiliate Pages v/s Showcase Pages. LinkedIn Showcase Pages were created to provide businesses with a platform to highlight and promote specific aspects of their company, brands, products, or initiatives. While the Affiliated Pages section on a LinkedIn Page displays all the affiliations.
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Let us deeply understand the difference between the two:
Showcase Pages
- A LinkedIn Showcase Page is an extension of your company page, specifically catering to businesses that target multiple buyer personas. It provides a platform to spotlight and emphasize a specific product, service, or sub-brand associated with your business.
- Showcase Pages enable businesses to segment their audience and target specific subsets of followers based on their interests or preferences.
- This segmentation allows for more precise communication and ensures that the right content reaches the right people, ultimately driving higher engagement and conversions.
Affiliate Pages
- The Affiliated pages section on a LinkedIn Page shows all affiliations. URLs of those affiliations page are shown on your main page.
- A Page can have multiple affiliated Pages, but only one parent Page
- In general, an affiliate page can refer to a webpage or online platform that is associated with or connected to another organization or entity. In LinkedIn an affiliated Page is linked to another LinkedIn Page by the LinkedIn Support team
- These pages often contain affiliate links, which allow the affiliate marketer to earn a commission or referral fee when visitors make a purchase through those links.
LinkedIn Affiliate Pages: What Are They and How to Create One | What’s a LinkedIn Affiliate Page?
LinkedIn is a big platform for professionals and businesses to connect and grow. It offers various features, one of which is the LinkedIn Affiliate Page.
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In this guide, we’ll talk about what a LinkedIn Affiliate Page is, why it’s useful, and how to make one step by step.
What’s a LinkedIn Affiliate Page?
A LinkedIn Affiliate Page, sometimes referred to as a “LinkedIn Showcase Page,” is an extension of your company’s main LinkedIn Company Page.
It serves as a specialized platform to highlight a specific aspect of your business, such as a particular product, service, or initiative. Affiliate Pages enable you to target and engage a more specific audience interested in that particular facet of your organization.
A LinkedIn Affiliate Page is like a special part of your main LinkedIn Company Page. It’s a way to focus on one specific thing about your business, like a product, service, or project.
You can use these pages to connect with people who are interested in that particular part of your business.
Why Use LinkedIn Affiliate Pages?
Special Branding: You can make a unique look for your affiliate page. This helps it stand out and appeal to the people who care about it.
Specific Content: Share things that are important for the people following your affiliate page. It could be updates, news, or info that’s related to what the page is about.
Connect with Followers: You can build a group of followers who are really into what your affiliate page is about. These are people who want to know more and be part of it.
See How You’re Doing: LinkedIn will tell you how your affiliate page is doing. You’ll see what works and what doesn’t, which helps you make better content.
Get Noticed: When you focus on one part of your business, it can show up better in search engines. That means more people might find it.
Now, let’s get into making a LinkedIn Affiliate Page step by step:
Creating a LinkedIn Affiliate Page
Step 1: Go to Your Company Page
First, you need to have a LinkedIn Company Page. If you don’t have one yet, here’s how:
Log in to your LinkedIn.
Click on the “Work” button up in the right corner.
Pick “Create a Company Page” and follow the steps to set up your Company Page. You’ll need to add a logo, cover image, and some info about your business.
Step 2: Make Your Affiliate Page
Now that your Company Page is set up, let’s make an Affiliate Page:
Go to your LinkedIn Company Page.
Look for the “Admin tools” menu at the top right corner.
Click “Create Showcase Page.”
Give your Showcase Page a name. Make sure it’s different and talks about what this page is for.
For example, if your company sells lots of things, you could make a Showcase Page for each thing you sell.
Add a good logo and cover image for your Showcase Page.
These should fit the style of what your page is about.
Write a description that tells people what your page is about and why it’s interesting. Be clear about what they can get from following it.
Put in your website link, pick the right industry, and say how big your company is.
Agree to LinkedIn’s terms by checking the box, then click “Create Showcase Page.”
Step 3: Customize and Improve Your Affiliate Page
Now, let’s make your Showcase Page special:
Add Content: Share stuff that’s interesting to the people who follow your Showcase Page. You can post updates, articles, pictures, videos, and more, all related to what your page is about.
Invite People: Ask your colleagues and workers to follow your Showcase Page. You can also talk about it on your main Company Page to get more followers.
Chat with Followers: When people comment or message you, talk back! Building a good community around your Affiliate Page is important.
Watch the Numbers: Keep an eye on LinkedIn Analytics for your Showcase Page. This shows you how well your content is doing and how many people are following. It helps you make things even better.
Promote Your Affiliate Page: Tell people about your Showcase Page through other marketing ways and on your main Company Page. This gets it noticed by more people.
So, that’s how you make a LinkedIn Affiliate Page! It’s a great way to focus on what’s important for your business and connect with the right people on LinkedIn.
